Virgin Mobile today announced plans to sponsor Channel 4’s biggest event of the summer, Big Brother 9.
Following the success of its involvement in Big Brother 8 and Big Brother Celebrity Hijack earlier this year, Virgin Mobile will be the lead sponsor for the second year running. New sponsorship idents are being created for the new series, primarily featuring Virgin Mobile, but also other Virgin Media services.
James Kydd, managing director of marketing and brand for Virgin Media said: “Big Brother is a ratings powerhouse, it is a perfect fit with the Virgin Mobile brand, and the audience it delivers includes many of our customers and staff.
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